Nissan and Toyota, two of Japan’s largest automakers, are one of the last major brands and companies to announce their respective meta plans.
According to a report by Nikkei Asia, Nissan has created a digital version of the experience gallery with its brand called Nissan Crossing, where visitors can understand several advanced management technologies.
The report added that the showroom will feature Nissan’s upcoming Ariya electric car with selected guests taking part in a virtual tour. In the future, the digital space will also host car shows and other events.
Nissan Motor Corporation states on its website that its Invisible-to-Visible (I2V) technology, which uses a 3D augmented reality (AR) interface to connect real-world and metaverses, “creates endless possibilities for service and communication to make driving more convenient. more comfortable and exciting. “
Nissan currently has two use cases for its I2V technology, which is scheduled for full launch in 2025. First, the technology aims to improve driving by “providing the driver with better information about the surroundings, including predictive information about the front of the car.”
Second, the technology uses a meta version to reach family, friends, and so on. displayed in the car as 3D AR avatars. “Avatars can participate in the car’s interior as a driving instructor or help support drivers with advice and suggestions,” the company said.
Competitive Toyota Meanwhile, Toyota also has metaphorical plans, albeit somewhat different. Toyota aims to create virtual workstations for some departments and their subsidiaries that will allow employee avatars to run around office facilities, attend meetings and chat with colleagues.
Pressure in the Nissan and Toyota metaverse follows similar steps from other car brands around the world.
Earlier this month, Volkswagen South Africa, in collaboration with the Ogilvy advertising agency, launched a treasure hunt for the NFT to promote its latest Polo, IQ.DRIVE.